July 6, 2022

As soon as, not too way back, the time period “anti-aging” was as ubiquitous throughout the magnificence trade as “hydrating” or “brightening.” These are phrases that promise a bouncier, extra radiant complexion, however additionally they suggest an answer. To hydrate is to eradicate dryness; to brighten, to eradicate dullness. However to oppose growing older, nicely, that is simply combating biology.

Getting older is a privilege. It beats the choice, in any case. And but, the societal obsession with youth, significantly for ladies, stays intrinsic to our very definition of magnificence itself.