July 7, 2022

In 2021, it is tough to consider a single client product class or cultural establishment that hasn’t birthed a cottage trade of branded merchandise. There’s music merch, movie merch, sports activities merch, restaurant merch, grocery-store merch, media merch, charity merch, influencer merch and even church merch. (Is the phrase “merch” beginning too look actually bizarre to you but?) The newest merch class we’re charting the rise of? Hashish merch. 

We noticed the indicators of weed merch changing into A Factor round 2018, not lengthy after states like Colorado and California started legalizing leisure use of the plant. The parallels between hashish and vogue had been changing into clearer: We witnessed the launches of streetwear-leaning, weed-inspired clothes manufacturers like Sundae Faculty (which has since launched precise weed) and Mister Inexperienced, and noticed Cookies take Los Angeles by storm with its splashy Melrose Avenue flagship, establishing itself as each a weed and an attire model, with equal emphasis on each.