July 4, 2022

“Dopamine dressing” has been anointed one in all 2022’s most vital style traits. It’s meant to encapsulate the thought of selecting garments that encourage pleasure by means of brilliant colours, daring prints and touch-me textures. That is Emilio Pucci’s second.

The Italian model’s cheery ready-to-wear, centered principally round signature swirling prints, inherently brings a playfulness to on a regular basis dressing — a salve after two years spent in sweatpants.

“Daring joyful prints are precisely what consumers are gravitating in direction of in a publish lockdown world,” says Noelle Sciacca, ladies’s editorial lead at The RealReal. Laura Sophie Cox, a celeb stylist who has dressed Olivia Rodrigo and Emma Watson provides: “After the previous two years, it is so refreshing to see a designer injecting a way of pleasure inside their silhouettes.”