You most likely first heard of Stephanie Suganami Shepherd – referred to as “Steph Shep” for brief, and to her many social media followers — due to her proximity to the Kardashians. (She served as chief working officer of Kardashian West Manufacturers till 2018.) However the environmental advocate and entrepreneur has been diving into her personal tasks within the years since, most lately setting her sights on fostering a extra conscious magnificence business and educating the general public in regards to the realities of local weather change.
Shepherd serves because the chief affect officer of Plus, a biodegradable physique wash model, and can be the co-founder of local weather schooling platform Future Earth. In July, she forayed additional into magnificence, collaborating with direct-to-consumer perfume firm Snif on a genderless perfume housed in 100% compostable packaging. The scent, titled ‘Suganami’ after Shepherd’s Japanese final identify, melds pure and woody scents together with cypress and brilliant spices.
Shepherd is somebody who takes fragrance critically: “If I am beginning to stroll out the door and I am like, ‘oh no, I forgot my perfume,’ I will probably be late and return to be sure that I’ve my perfume on,” she informed Fashionista in a latest interview. “I do really feel prefer it’s form of that little cherry on high of the entire hair, pores and skin and nails. It is good to high every thing off with an important perfume.”
Suganami could also be Shepherd’s present signature scent, however it comes after an extended historical past of perfume-hopping, significantly after breakups. Shepherd mentioned that subject, in addition to her whole magnificence routine — together with her favourite SKKN By Kim product, the hair device she considers a “recreation changer” and the scents she finds most nostalgic — with Fashionista. Learn on for the highlights of our dialog.
What sorts of scents are you sometimes drawn to?
Let me begin by saying, I’m very particular about perfume. Since I used to be a child, I’ve all the time had a sensitivity to perfume. I’ve this bizarre factor the place if I scent somebody, I’ve to know the perfume they’re sporting. For instance, one among my girlfriends, Dani Michelle, all the time wears this one fragrance and it simply smells like her, so I do know it is her.
Once I search for a perfume, I search for one thing that is refined and basic. Truthfully, I sometimes go for a cologne. I do not assume that perfume must be particular to somebody’s gender identification, and that is why I used to be actually excited to do that collaboration with Snif. It is a very outdated idea that fragrance is for ladies and cologne is for males. We wished to make a genderless scent that anybody may like and put on at any time, and I feel we actually completed that with Suganami.
What impressed the notes you selected for Suganami?
Perfume has had such a robust maintain on my reminiscences and the those that I really like, and it could possibly actually carry you again to a snapshot of your life. With Suganami, I actually wished to encapsulate a selected interval of my mid-20s when it was a lighter time. I do not know if I wasn’t as confused or if I did not have as many grownup obligations, however I used to be form of simply in that candy spot of my 20s and I used to be having a good time.
There was this chapter of my life the place my buddies and I’d go to Paris Trend Week and simply have one of the best time with out a care on the earth (and with out judgment from social media). We would run by the streets at one or two within the morning. These had been a few of the finest instances in my life, and there are several types of scents that take me again to that place. I actually wished to hone in on that point in my life and create one thing that took me again there.
Is there a scent that feels nostalgic to you from rising up?
Sure, it is so humorous: One is the Jergens Cherry Almond scented moisturizer. It takes me again to my childhood instantly and I nonetheless truly actually love that scent for hand cleaning soap. I additionally actually love the Lip Smackers Cappuccino lip gloss. It was this milky brown, very early 2000s and ’90s shade that was simply such a selected scent that I may simply eat. After which, most likely my mother’s fragrance. She would put on Armani Acqua di Gio, and that scent simply touches my coronary heart.
What’s your daytime skin-care routine like?
I really feel like I discovered an actual candy spot proper now with the merchandise that I am utilizing. I am such a magnificence junkie, so I’m consistently discovering new issues, however I am in a very good place proper now. Proper now I wash my face utilizing the Peach and Lily Energy Calm Hydrating Gel Cleanser, then I am going to go in with the SK II Essence. I observe that with the Glass Pores and skin by Peach and Lily and the CosRx Cica Serum (which has modified my life).
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I additionally do a cream, just like the SKKN Face Cream, which I actually love. Lastly, I’ll end with Vintner’s Daughter Botanical Face Oil – it is so good for summer season. I do not put on make-up daily, however when you’re a make-up wearer, put this on earlier than your basis and your make-up will simply soften into your face and look so dewy. That is what I am doing proper now and it is working for me.
Though you do not put on make-up daily, is there one make-up product you could’t go away the home with out?
If I do something, it could most likely be a contact of concealer. If I’ve a blemish I am going to do the Yves Saint Laurent Touche Éclat concealer, which is tremendous mild. Largely, I really like utilizing my Vintner’s Daughter Botanical Face Oil or the Rhode Peptide Glazing Fluid for a glow-y, pure look. Then, I am going to high it off with a shiny lip utilizing both the Kosas Moist Lip Oil Gloss or the Advantage lip oil gloss.
What does your hair routine appear to be?
Oh my God, I’m the worst at hair and I’ve the most hair! I only in the near past bought a Dyson Airwrap and I’ve bought to say, it is a game-changer. I sometimes simply put my hair in somewhat French twist or braid when it is moist and name it a day, however I’ve discovered that the Airwrap is really easy to make use of and it seems to be like I simply bought a blowout.
Does your skin-care routine change at evening?
I am going to [add in] the CosRx eye cream. At evening is after I’ll bust the instruments out and attempt to get fancy. If I’ve time and I am actually self-indulgent, I am going to do time beneath my Celluma Professional pink mild. So I am going to lay beneath that for round quarter-hour and it even helps me go to sleep.
How do you observe being environmentally acutely aware in your magnificence routine, provided that sustainability is so necessary to you?
It is actually necessary to me to buy with manufacturers that align with my private values. There was an actual shift within the magnificence and private care business, so there are undoubtedly manufacturers on the market, particularly smaller manufacturers, which can be in a position to begin, from their basis, with a sustainable ethos. I feel it is actually necessary to help these sorts of firms and I undoubtedly prioritize that. I additionally try to prioritize procuring from small, Asian-founded, Okay-beauty, J-beauty and female-founded manufacturers.
Do you could have any magnificence secrets and techniques individuals may not learn about you?
Oddly sufficient, I used to all the time change my private perfume after I would get a brand new boyfriend. I do not know if anybody else does that, however I simply could not preserve sporting the identical perfume (after a breakup)…some women minimize their hair; I’d change a perfume and begin anew. A brand new evolution, with a brand new perfume, and a brand new vibe.
This interview has been edited for readability.
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