These are the tales making headlines in trend on Monday.
Why vacation spot runway exhibits have returned
Whereas we thought the pre-Covid apply of staging vacation spot runway spectacles would by no means return, a number of luxurious labels have lately introduced exhibits in far-flung areas. “Vacation spot exhibits present alternatives to create advertising imagery with a ‘wow’ issue past what conventional runways supply. Plus, by staging exhibits exterior noisy trend weeks filled with rivals and complementing them with plush experiences that may final for days, manufacturers get an opportunity to dominate the style information cycle, in impact scoring ‘a trend week only for me,'” writes Robert Williams for Enterprise of Style. However press surrounding vacation spot runway exhibits is not all the time constructive. “Manufacturers will even doubtless face ‘flightshaming’ as concern over the local weather disaster grows.” {Enterprise of Style}
How trend magazines do TikTok
Many trend magazines have turned to TikTok in hopes of reaching new audiences. Kathryn Hopkins gathers numerous insights from magazines like Harper’s Bazaar and Teen Vogue for a WWD piece on how glossies create content material for the video-sharing platform. From viral outfit shorts to beauty-related service movies, TikTok content material is working effectively for a number of magazines, most of which grew to become energetic in 2020 through the pandemic and have continued to see success because the world has opened up once more. {WWD}
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YSL Magnificence launches Rewild Our Earth
YSL Magnificence has partnered with the worldwide NGO Re:wild on a brand new sustainability initiative. Referred to as Rewild Our Earth, this system goals to shield and restore 100,000 hectares throughout areas the place YSL Magnificence cultivates components, together with The Ourika Valley in Morocco, Haiti, Madagascar and Indonesia. {Fashionista inbox}
Males’s lingerie is right here
A number of manufacturers are inviting males into the world of lacey thongs and silk-satin bodysuits. Shane O’Neill studies on the growth of the lingerie market in a chunk for The New York Occasions. Cosabella, Fleur du Mal and Savage x Fenty are among the many mainstream manufacturers introducing attractive undergarments for males. And whereas the class just isn’t completely new, the lads’s lingerie market is rising due to the rise of gender-expansive clothes. {The New York Occasions}
How one Indian model is tackling trend’s huge waste drawback
Rujuta Vaidya spotlights the Northern Indian label Iro Iro for Vogue, writing that its 27-year-old founder Bhaavya Goenka sees the model as a “service that allows organizations that create textile waste to shut the loop.” The rising label has already diverted 5 tons of discarded supplies from landfills by creating clothes out of cloth scraps sourced from different trend manufacturers and lodges. {Vogue}
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