August 16, 2022

These are the tales making headlines in style on Friday.

Nordstrom is pivoting away from influencers
Nordstrom’s Anniversary Sale has been a significant money-making occasion for the corporate and influencers alike for the reason that 2010s. However Enterprise of Vogue experiences that this yr, the retailer lowered its affiliate fee fee to three.5 %, down from 7 %, lessening influencers’ curiosity in creating content material for the event. “It is simply not as thrilling because it as soon as was,” stated Anna Jane Wisniewski, a style blogger. “There’s not quite a lot of newness.” In earlier years, the sale served as many influencers’ largest supply of revenue; Wisniewski believes “influencers constructed the web anniversary sale,” and feels as if Nordstrom “pulled a quick one.” {Enterprise of Vogue}

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