July 4, 2022

Pinterest is buying The Sure, the AI-powered e-commerce platform co-founded by Sew Repair alum Julie Bornstein, the corporate introduced on Thursday.

The Sure formally launched as an app in Could 2020 with Bornstein (who labored at Nordstrom, City Outfitters and Sephora earlier than becoming a member of Sew Repair as Chief Working Officer) as CEO and trend business veteran Taylor Tomasi Hill as artistic and trend director, following 18 months of growth and having raised $30 million in funding from a bunch of traders that included Forerunner Ventures, New Enterprise Associates and True Ventures, per Tech Crunch. (In a January 2022 interview with Shiny’s Jill Manoff, Bornstein mentioned the corporate had raised $40 million in whole.) Its massive draw was the curated buying expertise tailor-made to every buyer’s fashion and model preferences by its algorithm. 

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