Tyra Banks, Candice Swanepoel, Heidi Klum and Alessandra Ambrosio are again in lingerie, flexing their well-honed bra modeling expertise in a significant marketing campaign — however no matter you do, do not name it angelic.
This time round, the group of (ex-) Victoria’s Secret Angels have been tapped by none aside from Kim Kardashian to mannequin for Skims, sporting the model’s “Suits All people” assortment in what it has aptly been dubbed the “Icons” marketing campaign.
“Tyra, Heidi, Alessandra and Candice have every performed such a definite and eternal function in shaping the trade,” mentioned Kardashian, in a press launch. “Outfitting these unimaginable girls in our Suits All people underwear assortment is actually a full circle second for me.”
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The truth is, Kardashian was so excited concerning the marketing campaign, she needed to be part of it herself: She posted on Instagram that she “wasn’t presupposed to be in” the pictures initially, however she “stopped by and jumped in as a result of it was too iconic.” Exhausting to disagree with that.
Photographed by Sandy Kim and Greg Swales (who’ve labored with Skims previously), the marketing campaign options the 4 girls trying oh-so-comfortably clad in a wide range of colours and types from the Suits All people assortment, which is reportedly one of many best-selling strains for the model.
See the complete Skims Icons Marketing campaign within the gallery beneath.
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