July 5, 2022

Jonathan Cohen took a considerably unprecedented method to choosing what florals he would spotlight in his Fall 2022 assortment: He requested his viewers instantly, on Instagram. 

“I used to be considering of what flowers I wished to do that season, and I believed it might be a enjoyable technique to get individuals concerned and see what they wished to put on and what flowers they have been gravitating in direction of,” he says. “I did a ballot, and we obtained such loopy engagement on it, so I felt I needed to keep true to it, even when I did not just like the flowers. Fortunately, they selected flowers I actually love.”

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