Nike has a monitor document for tapping a number of the buzziest, most enjoyable designers in vogue to reimagine the enduring swoosh. (See: Virgil Abloh’s Off-White, Yoon Ahn’s Ambush, Chitose Abe’s Sacai.) On Monday, the sportswear large introduced its newest companion: Simon Porte Jacquemus.
Vogue studies that Jacquemus is engaged on a group with Nike, set to debut on the model’s subsequent runway present, slated for June in Paris, earlier than rolling out on-line and throughout Nike shops across the globe. There are 15 items spanning attire, footwear and equipment, all of which can be accessible for buy on June 28 on jacquemus.com.
“Sport was at all times tremendous vital within the Jacquemus DNA, however as Jacquemus grew, the Jacquemus lady modified — she received heels,” the designer informed Vogue‘s Steff Yotka. “I at all times mentioned to myself, ‘If someday I do a collaboration, will probably be with Nike.'”
The 2 first labored collectively on a Jean-Paul Goude-shot Nike marketing campaign in 2018. Jacquemus formally signed on to design a capsule in early 2020, in keeping with Vogue. Rumors of a possible collaboration, although, have been swirling for the reason that designer’s Spring 2022 present in Hawai’i, when the fashions posed for the lookbook carrying Nike sneakers.
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In a press release, Jacquemus mentioned he wished “to create a group that reinterprets athletic girls’s sportswear in a minimal method. I’ve at all times been impressed by classic ACG items and Nike campaigns from the ’90s. Having this imagery in thoughts, we designed girls’s athletic put on with sensuous particulars and impartial colours, together with my very own interpretation of the Humara, my favourite Nike shoe. It was vital for the gathering to be accessible for all our bodies, and to be a pure mix of Jacquemus model and Nike efficiency.”
Photograph: Courtesy of Nike
“Once we collaborate at Nike, it is at all times a 50-50 union the place every companion comes collectively to advance the opposite ahead in ways in which could not have been executed alone,” mentioned Jarrett Reynolds, VP of Catalyst Attire Design at Nike. “Collaboration at Nike, and with companions like Jacquemus, permits us to develop the tradition of sport and redefine it for the subsequent technology.”
This pair-up is a part of Nike’s year-long “50 for Her” celebration, commemorating the model’s fiftieth anniversary. And Jacquemus indicated that that is solely the start.
“The gathering will develop — perhaps one thing extra Nike is coming, after which one thing extra in between,” he informed Vogue, confirming that the partnership with Nike goes.
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