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In case you reside underneath a rock — or, correctly, you determine to go away the web behind on the weekends (by which case, please educate us your secrets and techniques) — buzzy couple and continual face-lickers Kourtney Kardashian and Travis Barker obtained married over the course of this previous week.
(How, you is perhaps asking, can one get married over the course of per week when the common ceremony could be accomplished in underneath 10 minutes? Nicely, you might have a California courthouse marriage ceremony, then you might have one other, extra over-the-top ceremony in Italy — and that is all after your “apply marriage ceremony” in Las Vegas.)
All of that is par for the movie star marriage ceremony course, however there’s one main facet of the week that is not typical of blowouts like these: The bride, groom and all of their essential company — those that share that Kardashian/Jenner blood line, for instance — wore appears from the identical designer for each single event. From Kris to Kylie, from a welcome dinner to the after-party, the label on their backs was… Dolce & Gabbana.
Whereas having a designer associate put collectively a marriage costume (or perhaps a suite of marriage ceremony appears) is hardly unusual, it is way more uncommon to see one designer dominate a whole weekend and marriage ceremony celebration this fashion. Even Chiara Ferragni, who set the excessive bar for an Italian marriage ceremony weekend, broke up her home ambassadorship with Dior with appears from Prada, and put her bridesmaids in Alberta Ferretti.
Not solely did the Italian label costume the Kardashian-Jenner-Barker households, in addition they threw various tie-in occasions to have a good time the event, like welcoming them on their mega-yacht and having Kris cease by a pop-up store in Portofino. The marriage itself was even held at Villa Olivetta, a Dolce & Gabbana property; a spokesperson from the model confirmed to Fashionista that the designers “had been certainly completely happy to host this very special day.”
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Contemplating the sheer quantity of press that follows any Kardashian-Jenner motion and the price of scoring such a helpful placement — at one level, Kylie was reportedly banking $1 million for a sponsored Instagram submit alone — the Dolce & Gabbana-branded marriage ceremony does beg the query: Simply how dolce was that vita for the Kardashian-Jenner household? Did Kourtney and Travis’s nuptials merely function one big piece of Dolce & Gabbana #sponcon? Or was this merely a query of scoring a couple of marriage ceremony freebies within the type of a stunning location and a closet full of garments? That will be removed from uncommon for the money-generating household. Nevertheless, it would be barely out of the norm for Dolce & Gabbana.
As lately as 2021, sources on the model insisted that they do not take part within the “pay-for-play” styling sport. Events accustomed to the Hollywood stylist scene identified that it is a huge relationship enterprise, and that the model made a key transfer in 2020 when it employed longtime Versace veteran Lucio Di Rosa to function the worldwide head of movie star and VIP relations.
However cash does not have to vary palms for each events to see advantages right here. Dolce & Gabbana has undertaken a years-long effort to rehabilitate its public picture after a 2018 incident by which co-founder Stefano Gabbana despatched a number of racist DMs to customers mentioning {that a} marketing campaign supposed to advertise its Shanghai vogue present featured racially insensitive stereotypes. Definitely, contemplating the quantity of A-list celebrities who’ve chosen the model for high-profile occasions in latest months, Di Rosa has been a key participant in making these plans profitable; scoring such an amazing placement at one of many yr’s greatest movie star weddings can solely additional that purpose.
And the Kardashian-Jenner household is at all times on the lookout for one other strategy to solidify their presence within the vogue world. (Contemplating that Kim is now a face of Balenciaga and Kendall has lengthy been established as a supermodel, you’d assume that they might relax a little bit — however Kris by no means rests.) Having a marriage that primarily doubles as one among Dolce & Gabbana’s advert campaigns is definitely a technique of doing that.
After all, so far as the FTC is worried, freebies in trade for publicity nonetheless qualify underneath that all-important #advert umbrella, so no matter whether or not anybody collected a paycheck, it does kinda really feel like one thing must be disclosed right here.
Hey: At the very least no priceless classic objects had been tampered with this time?
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