Because it first debuted in 2019, there was no scarcity of dialogue concerning the magnificence seems in “Euphoria.” It may be argued that the HBO present’s trendsetting more-is-more, face-gem-laden strategy to make-up, particularly, set the wonder trade on an entire new maximalist path. The particular person largely accountable for that’s Donni Davy, the present’s make-up designer. And on Tuesday, she brings her colourful, glittering aesthetic to shoppers with Half Magic, a brand new make-up model for which she serves as co-founder and inventive director.
Donni Davy.
Photograph: Courtesy of Half Magic
Per a press launch, Half Magic was “born out of the worldwide magnificence phenomenon created by ‘Euphoria’ followers world wide,” and has been designed to “[transcend] the ‘Euphoria’ make-up stereotype, providing the intense coloured eye paint, glitter and face gems ‘Euphoria’ followers will recognize together with impartial shades {that a} minimal make-up wearer will love.”
Half Magic’s launch marketing campaign.
Photograph: Courtesy of Half Magic
The vegan, cruelty-free vary makes its debut with a heady lineup of coloration cosmetics that clearly cater to the ‘Euphoria’ technology.”Chromeaddiction” is a multi-purpose eye paint and liner, out there in each matte and shimmery shades. “Glitterpill” is a multi-use glitter suspended in a gel base. There are additionally lip colours (in “whipped lip cream formulation”), maximalist chrome highlighters, a setting mist and a number of other instruments, together with tweezers, an eyeliner brush and the “Wing Magician,” a reusable silicone information for tracing winged liner. Costs begin at $10 and prime out at $26.
Half Magic’s launch marketing campaign.
Photograph: Courtesy of Half Magic
In fact, face gems, a staple of “Euphoria” magnificence, are additionally a fixture of Half Magic’s choices. In line with the press launch, Davy created them in “colours, styles and sizes she could not discover and paired them with medical grade adhesive, so you possibly can apply them instantly from the paper with out having to make use of glue.” So that they’re face gems, however, like low-maintenance face gems. (They may retail for $12 for 72 gems.)
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As of Monday, Half Magic is accessible by way of its personal web site, halfmagicbeauty.com. Click on by means of the gallery beneath for a more in-depth have a look at each product within the model’s debut assortment, together with pricing.
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