Hailey Bieber has formally joined the ranks (legions? lots?) of celebrities with their very own magnificence manufacturers. On Wednesday, the mannequin launched Rhode, a minimalist skin-care label that shares the mannequin’s center title.
Touted in a press launch as “[providing] inexpensive, luxurious merchandise with considerate intention that ship light, efficient skincare to spend money on your self for the lengthy haul,” Rhode’s five-SKU providing will likely be bought direct-to-consumer by way of its personal web site, rhodeskin.com. Costs vary from $16 to $29.
At launch, the “edited and intentional” lineup — which is reportedly primarily based on Bieber’s personal philosophy of surrounding your self with “one among every part actually good” — features a serum, moisturizer and lip therapy in three scent choices.
“I stay by a set of edited necessities — one actually good coat, one actually good moisturizer that works completely for me and that I am going to all the time come again to,” Bieber mentioned of the pared-down philosophy. In her assertion, she including that she hopes to place the model as an antidote to “quick magnificence” by specializing in a streamlined, minimal assortment for a “tightly-curated shelf,” with a spotlight particularly on supporting the pores and skin barrier, an important perform for all pores and skin sorts.
The inaugural product drop consists of the Peptide Glazing Fluid ($29), touted because the “dewy hydration layer” and a “hybrid serum-gel” designed to hydrate pores and skin in addition to “immediately illuminat[ing it] for a glazed end.” Along with the plumping peptides talked about in its title, the system is spiked with niacinamide (to brighten and enhance texture), hyaluronic acid (for hydration) and marula oil (for pores and skin barrier help).
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Designed for use because the second step within the Rhode system, the Barrier Restore Cream ($29) is described as a “wealthy cream moisturizer” and “antioxidant and peptide powerhouse that delivers hydrated, smoother, softer pores and skin over time.” A mix of shea butter and squalane moisturize, whereas peptides plump pores and skin, niacinamide brightens and açai presents antioxidant safety.
After which there’s the Peptide Lip Remedy, “a restorative lip therapy for naturally plump, pillowy mushy lips” with a shiny end. It depends on a mix of shea butter, peptides and babassu to perform all of these targets, and is on the market in numerous scents, similar to Salted Caramel and Watermelon Slice. (There’s additionally an Unscented choice.)
All of Rhode’s merchandise are cruelty-free and perfume free (except for the 2 scented lip therapies). The model has additionally partnered with the Rhode Futures Basis from launch, by which it goals to “help 1,000 ladies and their households by 2023.” The inspiration is working with the Accion Alternative Fund, Black Mamas Matter Alliance and the LIFT Communities Household Aim Fund, committing to contributing a minimal of 1% of gross sales and volunteer efforts to “companions who actively serving to ladies direct their very own careers, well being and journey to motherhood.”
Rhode can also be intentional about being identity-inclusive, per its press supplies, which state (in daring lettering): “For all ladies, together with non-binary, trans, non-cis and all women-identified individuals.”
Get a more in-depth have a look at every of Rhode’s debut merchandise within the gallery beneath.
See extra marketing campaign imagery that includes Hailey Bieber for Rhode within the gallery beneath.
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