July 5, 2022

Frequent Inheritor — a plastic-free skin-care model that launched a little bit over a yr in the past — is not serious about following magnificence enterprise as standard. In an trade the place phrases like ‘sustainability’ and ‘inclusivity’ are used extra usually as buzzwords or tokens fairly than actionable efforts, the model, based by Angela Ubias and Cary Lin, desires to redefine what’s anticipated of environmentally-friendly skincare.

Frequent Inheritor’s try at reinventing sustainable skincare started with no scarcity of potential roadblocks. The launch of its first product — an encapsulated vitamin C serum — was deliberate simply because the pandemic began. Due to this, nearly all of the founders’ work, together with a few of their first conferences, was finished remotely.

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