A standard thread in a few of the most pleasant, beloved campaigns from over time is intelligent casting — particularly, designers trying past the slate of usuals and figuring out folks that may convey one thing about their model and their imaginative and prescient. It is what made Joan Didion for Phoebe Philo’s Céline so sensible, or, extra not too long ago, Maluma for Versace so spot-on: The ensuing photos provide you with a way of who a group is for and what the shopper can aspire to be. It is also simply be plain previous enjoyable, seeing acquainted faces by means of the lens of a particular inventive, within the realm of vogue.
The newest instance of that is Loewe’s Pre-Fall 2022 lookbook, which dropped on Tuesday. Jonathan Anderson assembled a solid of a few of his favorites (like Kaia Gerber, Josh O’Connor and HyunA) and different inspirations in entrance of Juergen Teller’s digital camera. Amongst them was an thrilling up-and-coming mannequin: Oscar-, Emmy-, BAFTA-, Olivier Award-winning actor Sir Anthony Hopkins.
Okay, it would not be correct to label Hopkins a rookie: He modeled for Brioni in 2017. Nonetheless, that is his first main (vogue) gig since, and he is positively the stand-out.
Scroll to Proceed
Loewe’s Pre-Fall 2022 marketing campaign — which additionally stars Alewya, Caroline Polachek, Jessie Buckley, Lynda Benglis, Maya Nakanishi and Tang Wei — is “a blunt doc of an prolonged inventive group,” the model wrote in a press launch, that “strives on the direct, unapologetic gaze and the humorousness Teller is understood for.” As such, the Anderson-designed assortment makes its debut by means of cheeky portraits of the solid: Gerber taking a bubble bathtub in the midst of a road whereas holding an Amazona 16 Sq. bag, Polachek sitting in a magnificence salon chair and Hopkins posing within the backyard of an L.A. mansion (trying like a pure, may we add).
See the total lookbook within the gallery beneath.
Homepage picture: ANGELA WEISS/AFP through Getty Photos
Need the newest vogue business information first? Join our day by day publication.