July 6, 2022

On the top of the pandemic final March, Sheena Sood did not be a part of the flocks of these New York Metropolis residents fleeing the 5 boroughs. The founder and designer of trend label Abacaxi stayed put in her Brooklyn condominium and made masks — 1000’s of them. Some had been beaded, others tie-dyed, all hand-worked, escapist and naturally, evocative of far much less dystopian time.

“I used to be making an attempt to consider what I might contribute, and for me, masks had been one factor I might do,” she remembers. “There wasn’t a lot else you would concentrate on, so I simply began making them and after I put them on my Instagram Tales, everyone wanted them.”