July 4, 2022

When a magnificence model accessible solely in Asia counts scores of prime American magnificence tastemakers amongst its most vocal supporters, it has clearly tapped into one thing particular. 

Philippines-based cosmetics firm Sunnies Face has by no means been bought within the U.S. —  till now, it has been distributed solely in China, Singapore, Malaysia, Indonesia and its residence nation — and but it has amassed a powerful listing of followers globally, together with Pati Dubroff, Hung Vanngo, Fiona Stiles, Allan Avendaño, Rosie Huntington-Whiteley and Katie Jane Hughes. Sara Tan Christensen, co-host of the “Gloss Angeles” podcast and present Magnificence Director at Refinery29, wrote a function concerning the model for Bustle again in 2018, when it debuted, and has proclaimed her private love for its hero product. Sunnies Face was an prompt smash hit within the Philippines: On launch day, the model’s web site hit practically 3 million views, inflicting it to crash. 

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